The Syfy Network’s Warehouse 13 is running an inspired new contest to promote their new season (season 4.5), and it is a smash hit with fans!
Called Create Your Own Artifact, the contest challenges fans to submit a photo + 2-to-4 sentence story about an artifact from their own lives. Check it out now.
The artifacts can be anything fans deem intriguing or mysterious, as are the objects “snagged, bagged and tagged” by the show’s characters Myka Bering and Peter Lattimer – two U.S. Secret Service Agents assigned to the government’s secret Warehouse 13 for supernatural artifacts.
The contest, which leverages our new Photo-Story Contest App, was created by Ashley “ART” Ross-Teel,
Manager, Digital & Social Media Marketing for Syfy. It has been a smash hit with the show’s fans. In just two weeks’ time, more than
500 700! unique images with attached stories have been uploaded to the gallery.
This is one of the most creative, compelling and successful uses of our new Photo-Story Application to date, and very exciting to see. We at Fan Appz are big fans of the show, which is accurately described as “part The X-Files, part Raiders of the Lost Ark and part Moonlighting.”
Each week, the Marketing team from Warehouse 13 chooses one artifact as the artifact of the week. Weekly winners receive a Warehouse 13 prize (including cool show logo t-shirts). Winning items, for instance, have included John Dillinger’s Lock & Key.
One lucky winner – deemed to have the best artifact in the gallery – will receive the GRAND PRIZE – a Farnsworth Artisan Hero Prop (FX Edition).
Launched on April 30th, the promotion was designed to build buzz and awareness around the series mid-season return, and help drive viewer tune-in after a mid-season break that started in October 2012.
Congratulations to Ashley and the Warehouse 13 / Syfy Network team!