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Collegiate Licensing Company Uses SAP HANA to Power Its College Colors Day Campaign

August 25th, 2014

Wear your College Colors on August 29, 2014

ATLANTA — SAP SE today announced that the Collegiate Licensing Company (CLC), the licensing affiliate of IMG, is using the SAP HANA platform to power “College Colors Day”. CLC is the leading collegiate licensing agency in the United States and currently represents nearly 200 collegiate institutions, including 25 bowl games and the College Football Playoff among others.

College Colors Day is a unique holiday dedicated to promoting the traditions and spirit that embodies the college experience. Organizations, classrooms and millions of fans are encouraged to celebrate by proudly wearing their team colors and share their school spirit with friends and colleagues.

This year, fans can support their favorite university through the Spirit Cup competition, which is a points-based rivalry that utilizes social media platforms to crown its champion. The winning school will receive a $10,000 scholarship donation from CLC. Fans can earn points for their favorite university or college by showcasing their school spirit on Twitter and Instagram using #collegecolors and their school-specific hashtag. Bonus points can be earned by sharing those posts via the newly created College Colors app, which is now available for download. Fans are encouraged to visit the CollegeColorsDay.com website to learn how to earn points for their favorite school, find their school-specific hashtag, and stay up-to-date on the latest Spirit Cup standings. While visiting CollegeColorsDay.com, fans can also register to win an all-expense paid trip for two to the inaugural College Football Playoff (CFP) National Championship game in North Texas. All contests are sponsored by CLC.

All of the web and mobile applications supporting College Colors Day are built on the SAP HANA platform through SAP partner Fan Appz. These digital platforms are enabling major universities and their retail partners to engage with millions of fans, ultimately helping to lead to increased sales of licensed merchandise. By using the Fan Appz platform together with SAP HANA, CLC will be able to capture and analyze information shared on social platforms by existing and potential “fans” of their brand and use it to hone their marketing efforts throughout the year.

“The Fan Appz platform with SAP HANA is helping our collegiate partners build closer connections with their fans,” said Wesley Richard, vice president, Innovation & Operations, CLC. “CLC is committed to developing more innovative platforms like this to help our collegiate partners better manage their marketing efforts leading to improved results for their licensing business.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Media Contact:
Samantha Finnegan, +1 (415) 377-0475, samantha.finnegan@sap.com, EDT

CLC LAUNCHES SPIRIT CUP COMPETITION

August 10th, 2014

Wear your College Colors on August 29, 2014

ATLANTA, Ga. (August 1, 2014) In anticipation of the kickoff of the 2014 college football season, the Collegiate Licensing Company (CLC), the licensing affiliate of IMG announced today the launch of an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.

The unique holiday is dedicated to promoting the traditions and spirit that embodies the college experience. Organizations, classrooms and millions of fans are encouraged to celebrate by proudly wearing their team colors and share their school spirit with friends and colleagues.

This year, fans can support their favorite university through the Spirit Cup competition, which is a points-based rivalry that utilizes social media platforms to crown its champion. Fans can earn points for their favorite university or college by showcasing their school spirit on Twitter and Instagram using #collegecolors and their school-specific hashtag. Bonus points can be earned by sharing those posts via the newly created College Colors app, which is now available for download. The school with the most points at the end of the competition will be crowned the Spirit Cup champion and receive a $10,000 donation towards its general scholarship fund.

Fans can also register for a chance to win an all-expenses paid trip for two to the inaugural College Football Playoff (CFP) National Championship at CollegeColorsDay.com. Full competition and sweepstakes details are available on the website.

The Spirit Cup competition begins August 1 and runs through August 28 at 11:59 p.m. ET. Winners of both the Spirit Cup competition and the College Football Playoff trip will be announced on College Colors Day, Friday, August 29, via CollegeColorsDay.com.

In conjunction with the Spirit Cup competition and the CFP sweepstakes, fans will also have the opportunity to support the CFP’s philanthropic initiative, Extra Yard for Teachers. The program, which supports teachers by providing classroom resources, professional development opportunities and a recognition program, will receive $1 for every click a fan makes on the Extra Yard for Teachers ad within the College Colors app.

More than 12,000 retail locations across the country will be participating with specialty themed College Colors Day retail displays to outfit fans across the U.S. with apparel of their favorite college or university to wear throughout the day.

CLC is the leading collegiate licensing agency in the United States and currently represents nearly 200 collegiate institutions, including 25 bowl games and the College Football Playoff among others.

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For more information, please contact:
Laurie Cannon
Manager, Commuications
Collegiate Licensing Company
404-937-4109 or lcannon@clc.com

About IMG
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.

Sochi 2014 Social Media Metrics

March 3rd, 2014

Fan Appz recently helped the The International Olympic Committee publish some very interesting data on the social activity around the Sochi 2014 Olympic Games as well as the activity around the (Olympic Athletes’ Hub). You can read more about it here: http://bit.ly/NNt0ZJ or in the info graph below.

The Sochi 2014 Olympic Athletes’ Hub is Live!

November 4th, 2013

Fan Appz Turns Social Media Into Sales

October 12th, 2013

Guest post by David Trites of SAP

Social media networks have been around for a while now, but in the past few years the level of user participation and activity has exploded. Facebook, the biggest kid in the social sandbox, now has over 1.1 billion monthly active users and a staggering 665 million people use the network every day.

Add in Google+, the second largest; Twitter, the fastest growing; and LinkedIn, where two new professionals join every second, and you get close to another billion social accounts.

Read the full story here.