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The Syfy Network’s Warehouse 13 is running an inspired new contest to promote their new season (season 4.5), and it is a smash hit with fans!

Called Create Your Own Artifact, the contest challenges fans to submit a photo + 2-to-4 sentence story about an artifact from their own lives. Check it out now.

The artifacts can be anything fans deem intriguing or mysterious, as are the objects “snagged, bagged and tagged” by the show’s characters Myka Bering and Peter Lattimer – two U.S. Secret Service Agents assigned to the government’s secret Warehouse 13 for supernatural artifacts.

The contest, which leverages our new Photo-Story Contest App, was created by Ashley “ART” Ross-Teel,
 Manager, Digital & Social Media Marketing for Syfy. It has been a smash hit with the show’s fans. In just two weeks’ time, more than 500 700! unique images with attached stories have been uploaded to the gallery.

This is one of the most creative, compelling and successful uses of our new Photo-Story Application to date, and very exciting to see. We at Fan Appz are big fans of the show, which is accurately described as “part The X-Files, part Raiders of the Lost Ark and part Moonlighting.”

Each week, the Marketing team from Warehouse 13 chooses one artifact as the artifact of the week. Weekly winners receive a Warehouse 13 prize (including cool show logo t-shirts). Winning items, for instance, have included John Dillinger’s Lock & Key.

One lucky winner – deemed to have the best artifact in the gallery – will receive the GRAND PRIZE – a Farnsworth Artisan Hero Prop (FX Edition).

Launched on April 30^th, the promotion was designed to build buzz and awareness around the series mid-season return, and help drive viewer tune-in after a mid-season break that started in October 2012.

Congratulations to Ashley and the Warehouse 13 / Syfy Network team!

We are thrilled to be headed east for SAP’s Annual SAPPHIRE NOW + ASUG Conference.

As the planes touch down at Orlando International, the show is already off to a rollicking start!

We are honored to have been named a finalist in the SAP HANA Startup Challenge for “Most Transformative.”

If you too are headed to the show, here is where you can find us — Founder & CEO Jon Siegal and VP Sales Dan Olivo — presenting client case studies, showing demos, and connecting with new customers 1:1.

TUESDAY, MAY 14

– 2:30-3:30 pm ET: We are speaking in the Press & Analyst Panel called “Big Data & the SAP Real-Time Data Platform” – Global Communications Campus.

WEDNESDAY, MAY 15

– 1:30-2 pm ET: Marketing Track – Jon & our client Faye Walker of FEARnet Present “Convert Fans Into Good Customers and Good Customers Into Great Ones” – Forum C Theater, LoB Marketing Forum

– 4-4:20 pm ET: SAP’s Carlye Bartel presents “Manage Your Social Media Presence and Measure the Results” (Fan Appz + the SAP Social OnDemand Suite) @ the LoB Marketing Forum – Demo Theater Session 46445

THURSDAY, MAY 16

– 11:30-11:50 am ET: SAP’s Carlye Bartel presents “Turn Social Media Buzz into Marketing Insight and Action” (Fan Appz + the SAP Social OnDemand Suite) @ the Cloud Campus Demo Theater

– 1:30-1:45 pm ET: Jon and our client Faye Walker of FEARnet will be speaking in the Micro forum session – Database & Technology Campus DT629.

– 3-3:20 pm ET: SAP’s Carlye Bartel presents “Turn Social Media Buzz into Marketing Insight and Action” (Fan Appz + the SAP Social OnDemand Suite) @ the Cloud Campus Demo Theater

IN ADDITION – ALL THREE DAYS:

– You can see our demos in both the Cloud Campus and Database & Technology Campus demo pod areas.

– 10:30 am – 5 pm ET: one of us will be at the Media, Sports & Entertainment Industry Expert Table.

Want to meet at SAP SAPPHIRE NOW?  Email DanOlivo (at) FanAppz (dot) com and thank you!

Like so many of our clients and their fans, we practically LIVE on Twitter.

So today we added a suite of Twitter experiences to our real-time customer feedback platform.

The new experiences make it easy for you to engage with followers on Twitter while collecting valuable data and feedback that you can use to be a better, more effective marketer.

The Twitter experiences can be run solely on Twitter or simultaneously on both Facebook and Twitter.

They include:

– Polls to solicit product preferences, desires and opinions

– Hashtag games for engagement, prediction and trivia

– Rewards to build loyalty and customer lifetime value

The new experiences use hashtags to track your fans’ and followers’ responses, selections and entries.

They automatically feed collected data – including fans’ following vs. follower ratios – into our Consumer Insights Hub.

There, you can analyze the data for actionable insights, and use it to improve the targeting and personalization of all of your marketing efforts.

Making the Most of the New Keyword Targeting in Twitter Ads

Our new Twitter experiences can also help you make the most of the new keyword targeting options in the Twitter Ads platform.

By using them to drive game play and engagement, your are promoting your brand-related keywords and giving fans a reason to tweet them.

Using Twitter’s new keyword targeting, you can then build on that engagement, staying top-of-mind and building ongoing rapport with your most responsive fans.

Adding Structure to Twitter

Finally, our new Twitter experiences provide a structured layer on top of Twitter that makes it easy for you to gather followers’ feedback, product preferences and even future purchase plans.

These are still more actionable insights that you can use to tailor your marketing campaigns through our Marketing Integration Solutions to Email Marketing platforms, Web site recommendation services and Online Advertising networks.

We are thrilled to be working with the scary-smart marketing team at FEARnet, as they create a bold new brand with an edgy, ironic and high-energy approach.

The combination cable TV movie network, video-on-demand outlet and web portal is a joint venture of Sony Pictures Entertainment, Comcast and Lions Gate Entertainment. It offers both original and acquired horror, thriller and suspense content.

FEARnet is using Fan Appz to grow, engage and better understand its fans, collecting real-time feedback, affinity data (“Likes” and preferences) and demographics. This rich data resource will help the FEARnet team super-serve fans and sponsors alike, with better targeting and a personalized approach they can apply across all of their marketing efforts.

Already, FEARnet has used the Fan Appz’ platform to create the first Open Graph bracket game called FEARnet Monster Madness. It pitted the 16 most ghoulish horror icons against each other, and invited fans to pick their favorites in three rounds of gripping game action.

The final round – the gruesome twosome – pitted The Predator against Jason Voorhees, the haunting hockey goalie from Friday the 13th.

Guess who won?

Please… Jason Voorhees! Man vs. monster? No contest.

But you could say FEARnet won, netting valuable audience insights that are already informing strategy and planning on a variety of fronts.

“We are excited to join Fan Appz in pioneering a high-impact, personalized approach to marketing, using the power of social data to engage fans across all channels,” said Faye Walker, SVP Marketing, FEARnet. “The platform helps us understand our fans and engage with them on a new level, driving meaningful interaction and delivering optimal value to our partners.”

Fans can look forward to more innovative games, promotions and contests going forward, as well as opportunities with FEARnet’s sponsors.

Like FEARnet on Facebook and follow them on Twitter.

We’re thrilled to announce that we are making the Fan Appz Personalized Marketing Platform available to marketers and agencies as part of the SHIFT Open Marketing Cloud, announced today at Ad:Tech in San Francisco.

SHIFT gives marketers and their agencies a single platform to collaborate, manage and execute throughout the lifecycle of a marketing plan. If offers best-in-breed apps across the entire marketing stack, from content creation to media buying.

We at Fan Appz are bringing the social media marketing, social data capture and social marketing automation to SHIFT – with everything from our Social Experience Apps to our revolutionary Consumer Insights Hub.

Our Marketing Integrations with email marketing platforms, online advertising systems and website recommendation services will make it easy for marketers to use that social data to target, personalize and drive conversion across all their campaign efforts.

“The beauty of the SHIFT platform is that marketers can choose the solutions that best fit their requirements across each individual need,” said our founder & CEO Jon Siegal. “The enterprise marketing behemoths lock customers into using their solutions regardless of quality or innovation. They have become everything they set out to change.”

The Fan Appz Personalized Marketing Platform gives marketers everything they need to engage with fans in social media, capture social data, and then use it to improve the performance of all of their marketing efforts. Here’s an updated view:

The SHIFT Open Marketing Cloud press release is here. Customers include American Express, Marriott, Verizon and Toyota. For more information, visit www.SHIFT.com