Fan Appz recently helped the The International Olympic Committee publish some very interesting data on the social activity around the Sochi 2014 Olympic Games as well as the activity around the (Olympic Athletes’ Hub). You can read more about it here: http://bit.ly/NNt0ZJ or in the info graph below.
Guest post by David Trites of SAP
Social media networks have been around for a while now, but in the past few years the level of user participation and activity has exploded. Facebook, the biggest kid in the social sandbox, now has over 1.1 billion monthly active users and a staggering 665 million people use the network every day.
Add in Google+, the second largest; Twitter, the fastest growing; and LinkedIn, where two new professionals join every second, and you get close to another billion social accounts.
Read the full story here
Our founder & CEO, Jon Siegal, introduces the Fan Appz Personalized Marketing Platform, powered by SAP HANA, at TechCrunch Disrupt 2013.
Jon gives a brief demo on Fan Appz, and provides real world examples of how our platform works.
By Jon Siegal, Founder & CEO, Fan Appz.
Orginally posted in the SAP Business Innovation Community
By now, most of you have spent millions to attract and engage your brand’s fans and followers in social media.
You are engaging through multiple social channels, working with the latest content marketing techniques, and gearing up for your biggest fall season social campaigns to date.
But through all of your efforts, what have you learned about your social fans and followers?
– Do you know which ones are also customers?
– Do you know their demographics: age, location, gender, etc.?
– Do you know their likes and interests?
– Do you know what do they have in common?
– Do you know how to reach them outside of social networks?
– Do you know which ones are active or potential “superfans”?
If not, then now is the time to get some answers – as we head into the hectic Q4 holiday shopping season.
Read the full story here.