April 19th, 2012
Every once in a while you receive a request from a partner that makes you really excited, and FOX recently came to us with one of those opportunities.
FOX wanted to build a global contest highlighting their new show, Touch. A key component of this initiative was allowing fans to develop interesting content relating to the themes of the show. The contest would be promoted internationally in over 30 countries, so complete customization in each of the local languages was essential to the success of the program.
Fan Appz is proud to have a powerful and flexible platform that enabled FOX to launch a truly global program. From one central page, fans can select their country and enter the Touch Global Connections Contest via a localized entry form.
Check out the first album of winners and don’t forget to watch this moving show on FOX, Thursdays at 9PM.
If you are looking to launch a promotion in just one market or around the world, please contact us so that we can help you achieve your goals!
February 23rd, 2012
Looking back, 2011 was a successful year for Facebook fan pages. If you’re a social media community manager, you may have doubled your fan base with at least 20 percent of your fans “actively engaged” on your page. Both are proud accomplishments. But underlying this success, we recognized an emerging progression, or evolution, that savvy social media marketers are beginning to follow.
We believe this evolution of social media marketing can be described by four active phases: grow, engage, learn, and convert. Upon first entering the social media space, a marketer’s primary focus is growing its fan base and overall social media activity. Next, marketers often focus on engaging their fans, which involves having more personal and valuable interactions that deepen relationships with fans and allow the brand to be heard above the “noise” on Facebook. The majority of companies are still in the growth and engagement phases. As companies prepare and/or enter the learning phase, many marketers are missing a valuable ingredient: social intelligence.
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December 19th, 2011
One of the most frequent requests that we get is for sweepstakes. Sweepstakes definitely have a place in the social landscape, but one thing that we also noticed was that sweepstakes usually didn’t spread virally. Fans didn’t share them and it made perfect sense why not: they entered the sweepstakes hoping to win and sharing it with others would only reduce their chances of winning as more people entered.
We wanted to come up with a solution to solve this problem, and so we developed the Refer-a-Friend feature on Sweepstakes. With this feature, people that enter the sweepstakes will get another chance to win for each additional person that they refer that also enters. And we have made it super simple to share. Users can post to their Facebook Timeline, send directly to friends on Facebook, Tweet the sweepstakes or share via email. The links are tracked so that the extra entries can be recorded.
In some of our Refer-a-Friend Sweepstakes we have seen the sweepstakes get shared at a rate of nearly 2.5 times the number of regular entries, and over 15% of the total entries came from the referrals.
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August 24th, 2011
MIAMI – August 24, 2011 – Telemundo announced today it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base, which currently exceeds 2.5 million fans, and offer clients another way to connect with target consumers.
“We are always looking for strategic opportunities that will expand our footprint in the social media landscape while enhancing our audience’s viewer experience and leveraging our original content,” said Borja Perez, vice president, digital media and integrated solutions, Telemundo. “This partnership with Fan Appz provides our Social@Telemundo team with the tools to exponentially grow our fan base and offer our clients an opportunity to tap into consumers across another lifestyle touchpoint.”
Social@Telemundo will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo’s social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.
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July 15th, 2011
In an effort to engage their fans and garner more “likes,” Fox Sports West partnered with the MLB and the Los Angeles Dodgers to give 24 lucky fans a once in a lifetime opportunity to play ball ‘Under the Lights’ at Dodger Stadium.
Leveraging Fan Appz’s Social Media Marketing Platform and Fan Tabz application, FSW created a multimedia Facebook tab to drive fans to the entry form on the sweepstakes app within their Facebook page. The west coast Fox Sports regional network affiliate is using polls and quizzes to engage their Facebook audience and promote the sweepstakes, as well as using a myriad of offline marketing tactics to spread the word about the promotion, including on-air TV and radio mentions.
To extend the opportunity and give more fans a chance to win, FSW is selecting eight winners, each of which can bring two friends to Dodger Stadium. FSW hopes this prize strategy will drive more viral results, since fans entering the contest will be more inclined to share the promotion with their friends in order to increase their chances of getting to play ball at Dodger Stadium.
To enter the exciting sweepstakes visit http://www.facebook.com/foxsportswest/.
To learn more about how Fan Appz can support your social media programs, contact us here.
