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One of the most frequent requests that we get is for sweepstakes. Sweepstakes definitely have a place in the social landscape, but one thing that we also noticed was that sweepstakes usually didn’t spread virally. Fans didn’t share them and it made perfect sense why not: they entered the sweepstakes hoping to win and sharing it with others would only reduce their chances of winning as more people entered.

We wanted to come up with a solution to solve this problem, and so we developed the Refer-a-Friend feature on Sweepstakes. With this feature, people that enter the sweepstakes will get another chance to win for each additional person that they refer that also enters. And we have made it super simple to share. Users can post to their Facebook Timeline, send directly to friends on Facebook, Tweet the sweepstakes or share via email. The links are tracked so that the extra entries can be recorded.

In some of our Refer-a-Friend Sweepstakes we have seen the sweepstakes get shared at a rate of nearly 2.5 times the number of regular entries, and over 15% of the total entries came from the referrals.

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MIAMI – August 24, 2011 – Telemundo announced today it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base, which currently exceeds 2.5 million fans, and offer clients another way to connect with target consumers.

“We are always looking for strategic opportunities that will expand our footprint in the social media landscape while enhancing our audience’s viewer experience and leveraging our original content,” said Borja Perez, vice president, digital media and integrated solutions, Telemundo. “This partnership with Fan Appz provides our Social@Telemundo team with the tools to exponentially grow our fan base and offer our clients an opportunity to tap into consumers across another lifestyle touchpoint.”

Social@Telemundo will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo’s social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.

In an effort to engage their fans and garner more “likes,” Fox Sports West partnered with the MLB and the Los Angeles Dodgers to give 24 lucky fans a once in a lifetime opportunity to play ball ‘Under the Lights’ at Dodger Stadium.

Leveraging Fan Appz’s Social Media Marketing Platform and Fan Tabz application, FSW created a multimedia Facebook tab to drive fans to the entry form on the sweepstakes app within their Facebook page. The west coast Fox Sports regional network affiliate is using polls and quizzes to engage their Facebook audience and promote the sweepstakes, as well as using a myriad of offline marketing tactics to spread the word about the promotion, including on-air TV and radio mentions.

To extend the opportunity and give more fans a chance to win, FSW is selecting eight winners, each of which can bring two friends to Dodger Stadium. FSW hopes this prize strategy will drive more viral results, since fans entering the contest will be more inclined to share the promotion with their friends in order to increase their chances of getting to play ball at Dodger Stadium.

To enter the exciting sweepstakes visit http://www.facebook.com/foxsportswest/.

To learn more about how Fan Appz can support your social media programs, contact us here.

What will Glenn Beck do after he leaves Fox News? He will launch his own subscription network and he is going social too. Glenn Beck TV (GBTV) has launched Virtual Social Rewards (Merit Awards) as part of his launch on Facebook. Read this post from LostRemote.com and don’t forget to read the part about who is powering the Merit Rewards program.

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By Cory Bergman

Even Glenn Beck admits it may be ahead of its time. After departing from Fox, Beck is launching his own subscription TV network that will cost his fans $4.95 to $9.95 a month.

“I think we might be a little early,” Beck told the NY Times. “But I’d rather be ahead of the pack than part of it.” He adds in a press release, “The confines of traditional media no longer apply.”

The NBA Ball of Fame promotion is an Internet extension of the TV advertising campaign celebrating the greatest moments in NBA Playoffs and Finals history.

The custom designed promotion leverages the Fan Appz API to gather social feedback through the Fan Appz Poll application without requiring the custom development of these features saving both time and money.

Click here if you would like to learn how your organization can leverage the Fan Appz Platform and the Fan Appz API to increase the return on your social media marketing investment.