In an effort to engage their fans and garner more “likes,” Fox Sports West partnered with the MLB and the Los Angeles Dodgers to give 24 lucky fans a once in a lifetime opportunity to play ball ‘Under the Lights’ at Dodger Stadium.

Leveraging Fan Appz’s Social Media Marketing Platform and Fan Tabz application, FSW created a multimedia Facebook tab to drive fans to the entry form on the sweepstakes app within their Facebook page. The west coast Fox Sports regional network affiliate is using polls and quizzes to engage their Facebook audience and promote the sweepstakes, as well as using a myriad of offline marketing tactics to spread the word about the promotion, including on-air TV and radio mentions.

To extend the opportunity and give more fans a chance to win, FSW is selecting eight winners, each of which can bring two friends to Dodger Stadium. FSW hopes this prize strategy will drive more viral results, since fans entering the contest will be more inclined to share the promotion with their friends in order to increase their chances of getting to play ball at Dodger Stadium.

To enter the exciting sweepstakes visit http://www.facebook.com/foxsportswest/.

To learn more about how Fan Appz can support your social media programs, contact us here.