June 9th, 2011
What will Glenn Beck do after he leaves Fox News? He will launch his own subscription network and he is going social too. Glenn Beck TV (GBTV) has launched Virtual Social Rewards (Merit Awards) as part of his launch on Facebook. Read this post from LostRemote.com and don’t forget to read the part about who is powering the Merit Rewards program.
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By Cory Bergman
Even Glenn Beck admits it may be ahead of its time. After departing from Fox, Beck is launching his own subscription TV network that will cost his fans $4.95 to $9.95 a month.
“I think we might be a little early,” Beck told the NY Times. “But I’d rather be ahead of the pack than part of it.” He adds in a press release, “The confines of traditional media no longer apply.”
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June 8th, 2011
The NBA Ball of Fame promotion is an Internet extension of the TV advertising campaign celebrating the greatest moments in NBA Playoffs and Finals history.
The custom designed promotion leverages the Fan Appz API to gather social feedback through the Fan Appz Poll application without requiring the custom development of these features saving both time and money.
Click here if you would like to learn how your organization can leverage the Fan Appz Platform and the Fan Appz API to increase the return on your social media marketing investment.
May 17th, 2011
Fan Tabz is the fast, easy way to create custom Facebook tabs and allows brands to reward fans with access to exclusive brand content
SANTA MONICA, Calif., May 17, 2011 — Brands looking to add custom tabs to their Facebook Page need look no further than Fan Tabz, a new social marketing application from Fan Appz that allows anyone to create their own custom Facebook tabs in a matter of minutes. Fan Tabz empowers brands to create an array of different Facebook tabs with just a few clicks, including campaign-specific tabs for Sweepstakes or Promotions, custom welcome pages, fan-only wall tabs and more. Easy enough for a novice but powerful enough for sophisticated marketers, Fan Tabz is now available for $19.95 per month at http://www.fantabz.com.
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March 29th, 2011
Sports teams and leagues such as the NBA and the Miami Dolphins have invested time and resources in building their social media presence, and most now have hundreds of thousands or even millions of online fans and followers. Many are now creating innovative opportunities for marketers to reach their huge, engaged (and often local) social audience … at a scale that can eclipse TV, local newspaper ads or any other advertising vehicle.
While in the past, sports sponsorships might have been limited to TV ads, in-stadium signage or web site banners, brands can now work with their sports partners to achieve an unprecedented level of reach through social media. For example, to reach the LA Lakers ‘ fans, advertisers historically would only be able to market to them via a broadcast, on their web site or with in-stadium signage. For example, brands could buy a TV ad during the game (reaching 500,000), buy advertising in the arena (reaching 20,000 attendees), or try advertising on the Lakers web site. Compare that to running a campaign with the Lakers on Facebook, whose fan base numbers are over 7 million: a single campaign could potentially achieve the equivalent reach of an entire season’s worth of advertising through other channels … plus, it has the potential to be way more engaging, targeted and measurable.
Now, consider the Miami Dolphins’ presence on Facebook.
The team currently has more than 600,000 fans on Facebook and 44,000 followers on Twitter — the equivalent of an entire sold out season of football, every day.
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March 2nd, 2011
We’ve all seen the stats about social media ROI becoming a top priority for CMOs this year. According to this recent Bazaarvoice survey, 81% of CMOs plan to track social media to revenues in 2010, with sales conversion and revenue attribution cited as the #1 and #2 growth opportunities in social measurement.
The question is: how do you get to the point where you even have something to measure?
Before rushing out to buy the latest social media measurement tools, it pays to take a step back and look at what it actually takes to achieve a financial return on your social media investment.
In working with many of the world’s top brands, we’ve seen several consistent best practices that we believe are essential to success:
1. Define what success looks like.
We believe that there is a time to throw spaghetti at the wall and see what sticks, but that is not the way to drive social media results. Having specific, measurable goals is critical to understanding what return on investment looks like and whether your social media program is driving value for you.
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