FOX wanted to build a global contest highlighting their new show, Touch. A key component of this initiative was allowing fans to develop interesting content relating to the themes of the show.  The contest would be promoted internationally in over 30 countries, so complete customization in each of the local languages was essential to the success of the program.

Fan Appz is proud to have a powerful and flexible platform that enabled FOX to launch a truly global program.  From one central page, fans can select their country and enter the Touch Global Connections Contest via a localized entry form.

Check out the first album of winners and don’t forget to watch this moving show on FOX, Thursdays at 9PM.

If you are looking to launch a promotion in just one market or around the world, please contact us so that we can help you achieve your goals!

We believe this evolution of social media marketing can be described by four active phases: grow, engage, learn, and convert. Upon first entering the social media space, a marketer’s primary focus is growing its fan base and overall social media activity. Next, marketers often focus on engaging their fans, which involves having more personal and valuable interactions that deepen relationships with fans and allow the brand to be heard above the “noise” on Facebook. The majority of companies are still in the growth and engagement phases. As companies prepare and/or enter the learning phase, many marketers are missing a valuable ingredient: social intelligence.

Social intelligence is the capacity to leverage social media data about fans to help brands improve, accelerate, and optimize their marketing programs. In the learning phase, marketers begin to increase their “social IQ” by gathering qualitative and quantitative data to enable a deeper understanding of their fans. Finally, in the convert phase, marketers can turn this social intelligence into actions that improve their marketing programs.

But how? Build a better database. Sounds simple enough. But very few companies are capturing enough actionable data to take full advantage of their marketing opportunities. Instead, today most social media interactions provide marketers with limited data that offers a one-dimensional view of their online communities. For marketers, acting on that information is like trying to figure out a Rubik’s cube by only looking at one panel.

That’s why today we’re excited to formally announce the Fan Appz Social Database, our new product that harnesses fans’ evolving likes, interests, habits and social engagement with brands to improve various marketing programs (eg, email, website content, catalog, direct mail, sweepstakes, advertising, etc). By tapping into the Social Database, brands can effortlessly collect rich, actionable data about fans through their social interactions with marketers and their content. The Social Database empowers marketers with a much deeper understanding of their fans’ interests and behaviors and the ability to provide more personal and engaging one-to-one interactions with them.

The Social Database also empowers marketers to integrate social intelligence across all marketing channels with a wide range of benefits such as: real-time qualified leads, improved engagement rates, higher conversion rates, and opportunities to personalize user experiences and increase lifetime customer value. Using this data can also grow TV viewership, improve ad response rates, and help increase profitability.

For illustration, consider a series of polls run by Retailer X, in which fans vote on their favorite new apparel. Using poll results, Retailer X can integrate the fan favorites into store signage, store these data points in its customer database, and tie each poll response to a unique customer record. The next round of promotional marketing emails from Retailer X to fans can dynamically personalize the email subject line and content reflecting unique customer preferences.

Highly-customized content leads to more email opens and click-throughs, increased transactions, and a higher average order value. The newfound success of the email program is a direct result of social intelligence.

As the social media landscape evolves at break-neck speed, the demands of savvy marketers have become more sophisticated. Building a social database today is more than just one part of the marketing mix. Rather, it provides brands with a critical, much deeper understanding of their fans and the social intelligence to propel a company’s marketing engine to fire on all cylinders.

We wanted to come up with a solution to solve this problem, and so we developed the Refer-a-Friend feature on Sweepstakes. With this feature, people that enter the sweepstakes will get another chance to win for each additional person that they refer that also enters. And we have made it super simple to share. Users can post to their Facebook Timeline, send directly to friends on Facebook, Tweet the sweepstakes or share via email. The links are tracked so that the extra entries can be recorded.

In some of our Refer-a-Friend Sweepstakes we have seen the sweepstakes get shared at a rate of nearly 2.5 times the number of regular entries, and over 15% of the total entries came from the referrals.

In addition to the Refer-a-Friend feature, Fan Appz has increased the design flexibility and customizability of the sweepstakes application. We have added the ability to integrate either standard graphics or custom html into the sweepstakes creative, customize the form fields and marketing opt-ins, and create a unique success page experience with either text, graphics, html or a custom redirect. The sweepstakes can also be white labeled for even greater custom branding.

Check out a screencast of a recent Refer-a-Friend Sweepstakes:

Click here to request more information on how you can get your own viral sweepstakes.

MIAMI – August 24, 2011 – Telemundo announced today it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base, which currently exceeds 2.5 million fans, and offer clients another way to connect with target consumers.

“We are always looking for strategic opportunities that will expand our footprint in the social media landscape while enhancing our audience’s viewer experience and leveraging our original content,” said Borja Perez, vice president, digital media and integrated solutions, Telemundo. “This partnership with Fan Appz provides our Social@Telemundo team with the tools to exponentially grow our fan base and offer our clients an opportunity to tap into consumers across another lifestyle touchpoint.”

Social@Telemundo will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo’s social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.

“Fan Appz is the leading provider of social media marketing solutions for entertainment, sports, and media organizations. We are thrilled to be partnering with Telemundo to provide an interactive social experience to the fast growing U.S. Hispanic internet audience of over 29 million people through Social@Telemundo,” commented Jon Siegal, Fan Appz Founder and CEO.

This partnership also provides Social@Telemundo with vehicles to reward Telemundo fans with entertaining giveaways strategically tied to network initiatives. One recent example is the iPad giveaway pegged to the launch of Telemundo’s original novela “Flor Salvaje.”

Social@Telemundo, which launched in February 2011, focuses on delivering its fans across Facebook and Twitter interactive experiences tied to TV programming. With dedicated social media resources tied to each of Telemundo’s shows and novelas, Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building off the success of its Interactive Broadband Series, “Telemundo Live,” and mobile social initiatives, Telemundo plans to expand its focus on sharing more access to its studios, shows and talent in Spanish and English.

Over 29 million U.S. Hispanics are online, and U.S. Hispanic Internet audience growth outpaced total U.S. online population by 50%.* 84% of Hispanics have a broadband connection versus 79% of non-Hispanics.** Entertainment, particularly video, plays a critical role in Internet use among U.S. Hispanics, and the Hispanic community overindexes in this area compared to the general market. 37% of Hispanics watch video on the Internet compared with 31% non-Hispanics, while 42% of Hispanics watch entire TV shows online compared with 28% of non-Hispanics. Additionally, Hispanics overindex in their use of smartphones, with 45% adoption compared with 27% adoption among general market consumers.***

Source: *comScore October 2010; **Forrester Hispanic Technographics® Online Omnibus Survey, 2009; *** Nielsen 2011

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About Telemundo:

Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.mun2.tv; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

In an effort to engage their fans and garner more “likes,” Fox Sports West partnered with the MLB and the Los Angeles Dodgers to give 24 lucky fans a once in a lifetime opportunity to play ball ‘Under the Lights’ at Dodger Stadium.

Leveraging Fan Appz’s Social Media Marketing Platform and Fan Tabz application, FSW created a multimedia Facebook tab to drive fans to the entry form on the sweepstakes app within their Facebook page. The west coast Fox Sports regional network affiliate is using polls and quizzes to engage their Facebook audience and promote the sweepstakes, as well as using a myriad of offline marketing tactics to spread the word about the promotion, including on-air TV and radio mentions.

To extend the opportunity and give more fans a chance to win, FSW is selecting eight winners, each of which can bring two friends to Dodger Stadium. FSW hopes this prize strategy will drive more viral results, since fans entering the contest will be more inclined to share the promotion with their friends in order to increase their chances of getting to play ball at Dodger Stadium.

To enter the exciting sweepstakes visit http://www.facebook.com/foxsportswest/.

To learn more about how Fan Appz can support your social media programs, contact us here.