icn-solutions-learnLearn Who My Fans Are & What They Like

As every CMO knows, people want to be addressed as the individuals they are, not as part of some mythical “mass audience.” That’s why today’s most innovative brands use our Consumer Insights Hub to learn more about fans’ likes, preferences and demographics, and to glean important insights. For example, using our platform, a media property grew its base by 85 percent in just three weeks and armed its sales team with fans’ favorite brands, which they then approached as potential advertisers and promotional partners.

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